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Meer: Survey Highlights: North America Holiday Shopping Online Survey, Q1 2007 |
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| 2007-09-14 20:39:26
This highlight deck reviews the key findings from the Q1 2007 Holiday Shopping Online Survey. This survey covered questions given to US adults around post-holiday shopping habits.http://www.forrester.com/go?docid=43391&src=RSS_TopicGroupFeed
Meer: What Are the Preferred OSes For Critical Apps? |
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| 2007-09-14 20:39:25
Windows Server is the most popular choice for the most important packaged applications at North American enterprises -- but the market is not settled by any means. Firms name a wide variety of operating systems (OSes) that they use for critical apps, and 29% name two or more. More than half of North American enterprises would consider switching OSes, and among them, Linux is the top choice, with 37% of switchers. For technology marketers, this means that the OS diversity that they face will increase, not decrease -- and that they should start to look at software-based virtual appliances as an alternative to supporting the growing variety of OSes for enterprise applications.http://www.forrester.com/go?docid=42730&src=RSS_TopicGroupFeed
Meer: Web 2.0 Social Computing Dresses Up For Business |
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| 2007-09-14 20:39:25
Social Computing has radically changed the way people interact with both information and one another on the Internet. For example, just consider the recent YouTube presidential candidates' debates. Now it's coming to an enterprise near you. What's the value? It's the ability to more efficiently generate, self-publish, and find information, plus share expertise in a way that's so much easier and cheaper than earlier knowledge management attempts. Before Web 2.0 takes its place at the business table, you must assess the risk and opportunities Web 2.0 represents -- while recognizing that Web 2.0 is not going away, no matter what IT and the legal department wishes. As with any disruptive technology, assess the strategic value and implementation plans with an eye toward enterprise requirements including reliability, security, governance, compliance, and privacy. Also, examine your experiences from early instant messaging deployments, because the tools are similar and many parallel lessons may be learned.http://www.forrester.com/go?docid=41867&src=RSS_TopicGroupFeed
Meer: Make Yourself An Indispensable Market Researcher |
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| 2007-09-14 08:35:43
As a business-focused market research professional, you must provide compelling proof that you are delivering value to the organization's bottom line. Given the complexity and diversity of market research deliverables, a single value metric just doesn't exist. One sure way to prove value, however, is to become invaluable to your organization's business success. The 33 market research professionals we spoke with shared many helpful suggestions -- especially for maturing market research organizations -- on how to be better integrated into the business needs driving research, the importance of thoroughly planned research projects, alternative methods to demonstrate value, and increasing visibility. Together these tactics will help market researchers crystallize the impact of research on smart business decisions and earn a seat at the strategy table.http://www.forrester.com/go?docid=43010&src=RSS_TopicGroupFeed
Meer: Role-Based Solutions: Tech Marketing's Quiet Coup |
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| 2007-09-14 08:35:42
The best B2B marketers are continually refining how they segment their markets. A leading customer segmentation scheme -- by vertical -- is about creating solutions that meet the needs of a particular industry; but, given the sheer number of companies with industry marketing initiatives, the hoped-for differentiation is getting pretty fuzzy. Instead, tech marketers are turning to new segmentation strategies to gain a competitive differentiation. During our research, we quickly found 37 companies that are segmenting solutions by job. Role-based solutions make it easier to sell to the right buyer, but operationalizing a move to roles will be challenging for tech marketers.http://www.forrester.com/go?docid=42720&src=RSS_TopicGroupFeed
Meer: How To Effectively Assess Internal Clients' Satisfaction With IT |
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| 2007-09-14 08:35:42
IT executives have asked Forrester how best to assess their internal clients' satisfaction with the wide variety of services they provide. An internal customer satisfaction tracking study provides the best insight. However, CIOs must be careful in how they create and execute a study to ensure that they will get results that can lead to corrective actions to improve IT satisfaction. Creating and executing such a study should follow a closed process model: Start by identifying your audience, then qualitatively gather data before a quantitative survey is created. The survey must create actionable findings that can meaningfully improve IT operations -- and the internal commitment to make the changes. Many IT groups initiate customer satisfaction projects with internal resources, but the opportunity costs are high, leading some to outsource these types of projects to full-service market research vendors.http://www.forrester.com/go?docid=43325&src=RSS_TopicGroupFeed
Meer: Skills Assessment - A 21st Century Imperative For CIOs |
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| 2007-09-14 08:35:42
While hiring the right people has always been a key capability of successful organizations, shifting demographics are driving skills management to become one of today's critical issues. Skills assessment efforts provide the foundation for effective skills management -- enabling CIOs to: direct hiring, manage retention, plan training and development, and guide career path definition -- all critical aspects of maintaining a quality workforce.http://www.forrester.com/go?docid=43034&src=RSS_TopicGroupFeed
Meer: Best And Worst Of Brand Building Web Sites, 2007 |
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| 2007-09-14 08:35:42
How good is the overall experience offered by top brands' Web sites today? To find out, we graded the sites of 20 of the world's top brands on how well they cater to user needs (Brand Action) and how well they infuse their Brand Image into the Web experience. Only one site managed to differentiate itself in both these dimensions: Lexus.com. Common Brand Action problems included poor text legibility and confusing category names. On the Brand Image side, sites were guilty of lackluster function and using imagery and layouts that didn't align with offline materials. To improve the online brand experience, top firms should focus first on supporting user goals, distributing brand "cheat-sheets" to designers and stakeholders, and checklisting proposed content and function against brand attributes.http://www.forrester.com/go?docid=43314&src=RSS_TopicGroupFeed
Meer: Best Practices: Demand Management |
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| 2007-09-14 08:35:42
Retailers and consumer goods manufacturers with more complex and extended supply chains, more sophisticated market segmentation, and highly empowered consumers face daunting challenges to elegantly match supply and demand. Yet some manage to accurately forecast demand across millions of item-location combinations, place inventory and reserve logistic capacity at just the right time in just the right place in the supply network, and manage price changes so as to balance supply and demand in each period and location. To uncover demand management best practices, Forrester spoke with leading retail and consumer goods firms and their technology partners. We found best practices in four areas: 1) collaborative planning; 2) transparent allocation and replenishment; 3) demand shaping; and 4) integrated sales, operations, and inventory planning.http://www.forrester.com/go?docid=42217&src=RSS_TopicGroupFeed
Meer: EA And Metrics: For Maximum Impact, Measure The Business Value |
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| 2007-09-14 08:35:41
Enterprise architects have a variety of options for defining metrics related to projects or day-to-day activities, and the most obvious ones are those that relate to the technical aspects of these efforts. However, by highlighting the positive impact in business terms, such as operational improvements or new capabilities enabled by business process management (BPM) initiatives, enterprise architecture (EA) professionals will achieve higher visibility and will find it easier to obtain backing and funding for efforts that will have an impact on the bottom line of the enterprise. Enterprise architects should work with the appropriate business personnel to identify important business metrics and put procedures in place to track them effectively from the beginning of improvement efforts.http://www.forrester.com/go?docid=43188&src=RSS_TopicGroupFeed
Meer: Understanding Brand-Disloyal Business Travelers |
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| 2007-09-14 08:35:41
Twenty-nine percent of US online business travelers are actively brand-disloyal, admitting they are not loyal to any travel company. This audience tends to be mostly entrepreneurs who drive their own cars when traveling between cities. Fewer of them are comfortable with technology, and as a result, they're less likely to be business travel Bookers. Those who are Bookers research and buy less travel online than the typical business traveler. But with 12 million brand-disloyal business travelers spending about $3,300 per year on trips, this audience is still valuable, especially to hotels. To engage them, piggyback on the relationships they have with groups that focus on small and medium-size businesses (SMBs), sponsor tools that can help keep them efficient and productive, and make their associates -- to whom 29% delegate their business travel booking -- love you.http://www.forrester.com/go?docid=43347&src=RSS_TopicGroupFeed
Meer: Case Study: ConAgra Sales Operations And Inventory Planning |
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| 2007-09-14 08:35:41
Mastering demand management requires forecasting improvements and the data and tools to determine how best to build inventory for future consumption. ConAgra Food's demand management process illustrates best practices in implementing an integrated sales operations and inventory planning process. The result? ConAgra eliminated five days of inventory from the supply network, grew revenues by 2% annually by improving in-store availability from 97% to 99.5%, and improved return on capital by 12% by reducing forecast error from its peak of 40%.http://www.forrester.com/go?docid=43270&src=RSS_TopicGroupFeed
Meer: Learn How To Embrace Lightweight ESBs |
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| 2007-09-13 06:09:17
Enterprise service buses (ESBs) come in a wide range of shapes and sizes, and some are so loaded with capabilities that they can take months to fully implement. Such complexity is one reason why developers often seek the simple solution: a lightweight ESB. Yet this choice may result in long-term problems for enterprise architects who are trying to optimize infrastructure across multiple projects. To resolve this tension, architects should embrace simplicity and guide developers toward lightweight solutions that can also fit into a broader enterprise service-oriented architecture (SOA) strategy, rather than fighting simplicity and being seen as agents of complexity.http://www.forrester.com/go?docid=43339&src=RSS_TopicGroupFeed
Meer: Why Health Plan Consumer Portals Need A Makeover |
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| 2007-09-13 06:09:16
The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members are more engaged and visit plan-specific Web sites more often than other members. What's the bad news? Poorly designed consumer portals with outdated or irrelevant tools are driving up service costs and turning off customers. To change course, smart eBusiness executives should start campaigning for a renewed focus on the Web channel as a strategic priority. Then they should go back to the basics by applying scenario-based design principles to product development and customer service business processes. With their newfound political capital and a design-centric culture in place, eBusiness executives can then build a business case for next-generation consumer portals.http://www.forrester.com/go?docid=43322&src=RSS_TopicGroupFeed
Meer: Small Firms That Can Help With Persona Projects |
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| 2007-09-13 06:09:16
A survey of user experience vendors uncovered 33 firms with significant experience creating personas. As a group, these firms leveraged a variety of research methodologies, and their persona experience spanned industries, with a high concentration in the healthcare and life sciences, technology, and financial services industries. These vendors report creating personas used to support everything from Web site and software design to business strategy, marketing, and sales. Customer experience professionals looking for persona creation help should plan to evaluate vendors' deliverables. They should also go into the selection process with a clear picture of how the personas will fit into their existing culture and processes in order to find a vendor that is a best fit to meet their needs.http://www.forrester.com/go?docid=42879&src=RSS_TopicGroupFeed
Meer: Topic Overview: Customer Experience |
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| 2007-09-13 06:09:15
Forrester's customer experience research helps customer experience professionals and interactive marketing professionals compete effectively in a world where empowered consumers are getting harder than ever to win and keep. Our research spans multiple channels like Web sites, IVR systems, phone agents, email communications, kiosks, and packaging. We look across a variety of industries from both a business-to-business and business-to-consumer perspective, including financial services, healthcare, manufacturing, retail, and travel. Key topic areas include benchmarking customer experience, building the business case for change, and transforming organization, culture, and process.http://www.forrester.com/go?docid=43140&src=RSS_TopicGroupFeed
Meer: Want To Build A Better Brand? Plan For MAM |
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| 2007-09-13 06:09:15
As marketing channels proliferate, marketers face challenges creating and delivering their brand consistently regardless of medium. By creating a central repository for brand assets, managing how those assets are used, and delivering them to teams inside and outside the company, marketing asset management (MAM) provides marketers with the foundation for great brand communications. In the future, MAM will help marketers deliver targeted content to customers in real time. Marketers looking to implement a MAM solution should look for vendors that can support them with robust tagging, search, and execution technologies and challenge those vendors to integrate tools and technologies that expand the future role of MAM.http://www.forrester.com/go?docid=41215&src=RSS_TopicGroupFeed
Meer: Effective SAP Pricing And Licensing Negotiation |
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| 2007-09-13 06:09:14
Sourcing and vendor management professionals involved in negotiations with SAP feel caught between their managers' expectations and the vendor's dominant negotiating position. However, vendor managers can win significant savings and protect their enterprise's future interests by employing a smart negotiation strategy. The discount level is important, but there are other license needs and risks that could be worth more in the long term than a few extra discount percentage points. Software sourcing managers should do thorough research, working with different colleagues and external advisors, to assess the possible future impact of relevant IT and corporate strategies. They then need to analyze this to define the risks they want to mitigate via their license agreement. Purchasers also have to understand the strength of their negotiation position by analyzing the three distinct purchase types: initial purchase, license extension, and maintenance renewal. Bringing these two dimensions together, buyers can better prioritize what they want to get from SAP and plan how to get it.http://www.forrester.com/go?docid=41339&src=RSS_TopicGroupFeed
Meer: Improve Mobile Site Usability By Addressing Device And Browser Variability |
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| 2007-09-13 06:09:14
Experience on the mobile Web is poor. That's no surprise given the confusing landscape of technologies, devices, and browsers that mobile site designers need to support. Every year hundreds of devices flood the market with different browsers, display capabilities, screen sizes, and keypads -- making designing a consistently good experience both an expensive and time-consuming process. To approach the mobile Web in a systematic fashion, Forrester recommends that companies select one of the following strategies: 1) support the lowest common denominator; 2) target specific devices; or 3) adapt to the capabilities of the devices.http://www.forrester.com/go?docid=43299&src=RSS_TopicGroupFeed
Meer: Demand Management |
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| 2007-09-12 16:12:50
Use this diagnostic tool to assess your current capabilities and opportunities for improvement, and to see how you stack up against your peers in demand management.http://www.forrester.com/go?docid=29&src=RSS_TopicGroupFeed
Meer: Case Study: Verizon Scores With Web Interaction Optimization |
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| 2007-09-12 16:12:50
Web interaction optimization technology uses advanced analytics to improve targeting and message relevance. Does the technology live up to the hype? Verizon thinks so. By implementing site+1 from vendor \[x+1\], Verizon dramatically improved its online conversion rate and reduced cost per acquisition. According to Verizon, adopting a test-and-learn culture and improving the creative development process are critical to success with the technology.http://www.forrester.com/go?docid=43330&src=RSS_TopicGroupFeed
Meer: Topic Overview: eLearning |
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| 2007-09-12 16:12:50
eLearning is an online method of developing skills and knowledge across the entire workforce as well as with customers and partners. eLearning comes in many formats: self-paced courses, virtual live classrooms, or informal learning driven by the user. eLearning is often "blended" with other learning approaches such as classroom instruction, discussion groups, or on-the-job training. eLearning is used for new employee training, certifications and compliance, business skills, leadership, desktop skills, and IT skills. To be successful in today's work environment, employees need to know the skills required for their job and easily find the appropriate learning pieces, knowledge articles, or even experts to talk to for help doing their job. Today, eLearning encompasses much more than courses online. Employees are taking more responsibility for their learning and work and melding the two together.http://www.forrester.com/go?docid=43068&src=RSS_TopicGroupFeed
Meer: The Forrester Wave(tm): Web Analytics, Q3 2007 |
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| 2007-09-12 03:50:06
Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. Coremetrics came out as a Leader, with a product suite that balances power, usability, and strong customer service for firms that want a partner, not just a vendor -- especially in retail, travel, financial services, and media. Our analysis revealed that Omniture, Unica, Visual Sciences Visual Site, and WebTrends are also Leaders in the market by virtue of their powerful, complex platforms for enterprises with specialized data needs and a dedicated Web analytics team. Visual Sciences HBX is a Strong Performer, with one of the best user interfaces we saw and the option to overcome feature limitations by adding HBX Visual Workstation, a version of Visual Sciences' advanced data analysis tool for HBX clients. Both ClickTracks and Google Analytics are Contenders, offering streamlined reporting, some of the industry's best data visualizations, and a few analysis tools at a low price -- a good choice for small to midsized businesses, departments within large enterprises, and anyone just getting started with Web analytics.http://www.forrester.com/go?docid=41242&src=RSS_TopicGroupFeed
Meer: HBX Analytics Offers An Easy-To-Use Tool For Business Users That Evolves For Future Needs |
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| 2007-09-12 03:50:05
Visual Site's HBX Analytics platform just barely missed the Leader designation in our evaluation of top Web analytics platforms. Why? Because it offers less flexibility than larger platforms like Omniture and WebTrends, which are enormously customizable. But HBX Analytics provides a solid measurement platform, with one of the most usable interfaces we saw. The product is well suited for firms that don't have many specialized analytics requirements and want to deploy Web analytics to a broad base of business users. With the addition of an interface for power users -- HBX Visual Workstation -- HBX Analytics is also a good fit for firms that need a tool that can grow with them as they evolve their level of Web analytics sophistication.http://www.forrester.com/go?docid=43243&src=RSS_TopicGroupFeed
Meer: Upgrading Corporate IT For Enterprise Coordination |
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| 2007-09-12 03:50:04
Federated IT shops need to increase cross-business-unit coordination to address enterprise projects. Twenty-three of the 25 organizations we recently reviewed stated they were increasing their investment in processes and systems that cross the enterprise. Within these shops, corporate IT, often called Group IS in Europe, provides the glue for cross-business-unit activities. As pressure to exploit the scale of the enterprise increases and technology enables more enterprise class systems, corporate IT must selectively increase its influence and oversight. To do this, corporate CIOs need to understand their source of power for each function they provide. In functions like planning and architecture, this is based on facilitation and being an information provider. In functions such as security and vendor management, power is more direct and top-down.http://www.forrester.com/go?docid=43037&src=RSS_TopicGroupFeed
Meer: Visual Site Excels At Sophisticated Analysis |
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| 2007-09-12 03:50:04
Visual Site and the underlying Platform 5 technology provide the most powerful data architecture and real-time analysis tools in the industry. The product lacks one critical element for the Web analytics market: an interface for business users. But it's a good fit for large enterprises with data-savvy business users or a large team of dedicated analysts. Firms interested in building a multichannel analytics platform should also add Visual Sciences Platform 5, which includes call center and email analytics applications, to their shortlist.http://www.forrester.com/go?docid=43245&src=RSS_TopicGroupFeed
Meer: Coremetrics Delivers The Right Mix Of Features And Service |
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| 2007-09-12 03:50:04
Coremetrics is once again a Leader in our evaluation of the Web analytics market, with a solid reporting and analysis platform that strikes the right balance of usability and flexibility. The vendor continues to apply its deep domain expertise to build solutions that are a good fit for firms that sell online -- especially retailers -- and is expanding that strategy to clients in the travel, financial services, and media industries. Coremetrics is continuing to enlarge its suite of marketing applications and has maintained its position as one of the industry leaders in customer service. Firms looking for a partner, not just a technology vendor, should put Coremetrics on their shortlist.http://www.forrester.com/go?docid=43233&src=RSS_TopicGroupFeed
Meer: ClickTracks Offers Data Visualization And Basic Analysis At A Low Price |
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| 2007-09-12 03:50:03
ClickTracks is a small Web analytics vendor that offers basic reporting, strong data visualizations, and some analysis tools -- especially visitor segmentation -- at a low price. The platform isn't nearly as powerful as those of some of the market Leaders, but it isn't nearly as complex either, making it a good fit for small to midsized firms and departments in larger enterprises. The vendor does offer an ASP service but seems to be focused primarily on licensed software, so firms that want to keep Web analytics in-house should give it a look. And companies that use other marketing applications from parent J.L. Halsey will benefit from current and planned integrations that help automate the application of Web analytics data to marketing execution.http://www.forrester.com/go?docid=43231&src=RSS_TopicGroupFeed
Meer: WebTrends Sets The Standard For Measuring Visitor Engagement |
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| 2007-09-12 03:50:02
WebTrends offers a robust analytics platform that is highly customizable and a good fit for large enterprises that have the resources to understand and use the technology to its full potential. As one of only three leaders in our evaluation to offer licensed software, firms looking for that option should definitely put WebTrends on their list -- provided their infrastructure is based on Microsoft technology. Recently WebTrends joined the race to build an online marketing platform, with the addition of WebTrends Dynamic Search -- a search optimization tool -- and WebTrends Score, a new tool for measuring visitor engagement that's unlike anything on the market today. Companies that are interested in measuring engagement -- especially those in the media industry -- will want to give WebTrends and its new Score application a closer look.http://www.forrester.com/go?docid=43246&src=RSS_TopicGroupFeed
Meer: Six Years After 9/11, Most Firms Are Not Ready For Another Disaster |
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| 2007-09-12 03:50:01
Despite such awesome disasters and disruptions as 9/11, the European floods of 2005, and Hurricane Katrina, there is still significant room for improvement when it comes to enterprise disaster recovery preparedness. According to Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q3 2007, approximately 27% of enterprises do not have a recovery site in the event of data center site failure; 23% of enterprises never test their disaster recovery plans, and 40% test their plans once per year. These results show that some enterprises still struggle to create convincing business cases for disaster recovery investment while others struggle with the ability to schedule business and application downtime to conduct adequate disaster recovery testing. All told, it's likely that IT operations professionals are crossing their fingers and hoping a disaster won't hit, while business executives have no idea how vulnerable they really are to significant losses -- or to going out of business altogether.http://www.forrester.com/go?docid=42946&src=RSS_TopicGroupFeedeerder | later
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